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«We acknowledge the financial support of the Government of Canada and Canada’s private radio broadcasters. Nous reconnaissons l’appui financier du ...»

-- [ Page 1 ] --

Logo &

Acknowledgment

Guide

We acknowledge the financial support of the Government of Canada and

Canada’s private radio broadcasters. Nous reconnaissons l’appui financier du

gouvernement du Canada et des radiodiffuseurs privés du Canada.

Table of Contents

Introduction 4

Use of Logos – Guidelines and Policies 8

Logos & Acknowledgment Text By Program 16

Business Development 17 Business Travel 19 Comprehensive Artist 20 Comprehensive Music Company 23 Demo 26 Juried Sound Recording 28 Live Performance 31 Marketing and Promotion for FACTOR-Funded 33 Sound Recordings Marketing and Promotion for Non-FACTOR-funded 35 Sound Recordings Video 37 Examples of Appropriate Use of Logos 39 and Acknowledgment Text FAQ 43 Congratulations on your FACTOR-Funded project!

FACTOR programs can be supported by a combination of funding provided by the Government of Canada and Canada’s private broadcasters, or can be funded exclusively through radio contributions.

For this reason, there are different requirements for each program.

If you received funding through the following programs:

—Business Development —Business Travel —Collective Initiatives* —Comprehensive Music Company —Demo —Juried Sound Recording —Live Performance —Marketing & Promotion for FACTOR-Funded Sound Recordings —Video You must acknowledge the financial support of FACTOR, the Government of Canada (in both official languages), and Canada’s private radio broadcasters.

* For acknowledgment requirements for the Collective Initiatives program, please see our other guide.

If you received funding through the following programs:

—Comprehensive Artist —Marketing & Promotion for Non-FACTOR-Funded Sound Recordings —Sponsorship* You must acknowledge the financial support of FACTOR and Canada’s private radio broadcasters.

We acknowledge the financial support of Canada’s private radio broadcasters.

If you received funding through the Songwriter’s Workshop Support Program, you are not required to make any public acknowledgments.

* For acknowledgment requirements for the Sponsorship program, please see our other guide.

Use of Logos — Guidelines and Policies The details of your acknowledgment obligations are outlined in your General Agreement with FACTOR. Review this document to ensure you are aware of your obligations. If you have any questions regarding who you must acknowledge or which logo to use, contact your Project Coordinator.

By accepting the General Agreement, you agree that failure to comply with the usage guidelines for the FACTOR logo and the Canada wordmark on FACTOR-funded materials is considered an Event of Default. This can result in a 15% reduction to your funding offer, or the withdrawal of project funding altogether.

Before you print, publish, or commercially release any FACTOR-funded material, we strongly recommend that you send proofs of all album artwork, press or promotional materials (including ads, press releases, e-vites, promotional items, etc.), and digital infrastructure mock-ups (like website or app designs) to your Project Coordinator so that she or he can identify any problems.

Guidelines and Policies

The FACTOR logo and Canada wordmark must not appear smaller than the logo of any other funder. When submitting artwork for approval, please advise your Project Coordinator of any extenuating circumstances (such as a significantly larger contribution provided by a different funder) regarding the sizing of the FACTOR logo and Canada wordmark.

–  –  –

Guidelines and Policies You may not alter the acknowledgment text or combine it with that of any other funding body (e.g. MEC, OMF, provincial arts councils, etc.). You may include logos and acknowledgment texts from other funders in addition to the those required by FACTOR, provided that the FACTOR logo, Canada wordmark, and all required acknowledgment text remain unaltered.

–  –  –

FACTOR Logo There are digital files of the combined FACTOR logo with acknowledgment text available for download. We strongly encourage you to use these files. Click here to download.

The combined FACTOR logo with acknowledgment text must always be clearly and legibly represented. If the text within the combined logo is too small to be legible, include the standalone FACTOR logo and ensure that the required acknowledgment text is printed separately. If you have questions, contact your Project Coordinator.

You may alter the colours of the FACTOR logo to suit artwork or design themes, provided the colours do not affect legibility.

No other modifications of the logo are permitted.

Where the FACTOR logo appears on materials that will be distributed online, the FACTOR logo must link to FACTOR’s website at www.factor.ca.

–  –  –

Canada Wordmark Please review the Government of Canada’s Guide on the Public Acknowledgment of Financial Support (2014) document for further information.

There are digital files containing the combined Canada wordmark with acknowledgment text available for download.

We strongly encourage you to use these files.

The Canada wordmark is protected under trademark and copyright laws. You may not modify, alter, or transform the Government of Canada wordmark in any way. The wordmark and acknowledgment text cannot be combined with any other logo or text (except the FACTOR logo as set out in this guide).





Any unauthorized modification of the Canada wordmark may put you in breach of your General Agreement.

The appropriate acknowledgment text must always accompany the Canada wordmark. If the text within the combined wordmark file is too small to be legible, use the standalone Canada wordmark and include the required bilingual acknowledgments text separately. If you have questions, contact your Project Coordinator.

Where the Canada wordmark appears on materials that will be distributed online, the wordmark must link to Government of Canada website at www.canada.ca.

For more details, please review the Treasury Board of Canada’s Canada Wordmark - Technical Specifications (2012).

Canada Wordmark

The wordmark can only appear in the following permitted colours:

Black letterforms with a red flag symbol on a white or very light background

–  –  –

Logos & Acknowledgment Text By Program Business Development This program is funded by FACTOR with the support of the Government of Canada and Canada’s private radio broadcasters. The combined logos with acknowledgment text must appear on all materials funded through this program.

If the text within the combined logos appears too small to be clearly legible, you must include the standalone FACTOR logo, the standalone Canada wordmark, and the acknowledgment

text separately where space permits:

–  –  –

The appropriate logos and acknowledgment text must appear

on any funded marketing materials or activities such as:

—artist, label, or brand websites or apps, —social media platforms, —press releases, EPKs, one-sheets, —publicity materials like posters, flyers, handbills, newsletters, email communications, or companybranded marketing initiatives, —print, television, or online ads, or radio spots (verbal acknowledgment).

The FACTOR logo and the Canada wordmark with required acknowledgment text must appear on any promotional merchandise that features the logo of any other funder or sponsor.

For FACTOR-funded events, the appropriate logos and

acknowledgment text must appear on the following:

—posters, flyers, handbills, e-vites, newsletters, or other email communications promoting the event(s), —signage within the venue, —projections or video content within the venue (if featuring any other funders’ logos), —promotional items (if featuring any other funders’ logos).

The host must also verbally acknowledge FACTOR, the Government of Canada and Canada’s private radio broadcasters.

Business Travel This program is funded by FACTOR with the support of the Government of Canada and Canada’s private radio broadcasters. The combined logos with acknowledgment text must appear on all materials funded through this program.

If the text within the combined logos appears too small to be clearly legible, you must include the standalone FACTOR logo, the standalone Canada wordmark, and the acknowledgment

text separately where space permits:

–  –  –

The appropriate logos and acknowledgment text must appear on any marketing material specific to the

FACTOR-funded trip such as:

—print or digital catalogues, one-sheets, press releases, EPKs pertaining to the FACTOR-funded company and its roster.

Comprehensive Artist This program is funded by FACTOR with the support of Canada’s private radio broadcasters. The combined FACTOR logo with acknowledgment text must appear on all materials funded through this program, including on the website of the funded artist.

If text within the logo appears too small to be clearly legible, you must include the standalone FACTOR logo and the following acknowledgment text separately, where space

permits:

–  –  –

Comprehensive Artist For physical versions of the sound recording, the FACTOR logo must appear on the back of the sound recording packaging.

If space does not permit you to use the combined logo, ensure the standalone FACTOR logo appears on the back of the packaging, and include the acknowledgment text separately on the back of the packaging, or in the liner notes or interior of the packaging.

For digital sound recording(s), the FACTOR logo and

acknowledgment text must appear on:

—the artwork for any digital files, where space allows e.g. included in digital booklet, —the metadata for any digital files (where possible), —on any web page through which the sound recording or digital files are offered for streaming or for sale (where allowed by the third-party).

The FACTOR logo and acknowledgment text must appear on

any marketing materials or activities specific to the FACTORfunded sound recording, such as:

—artist or label websites, —press releases, EPKs, one-sheets, —promotional videos or lyric videos, —posters, flyers, handbills, e-vites, newsletters, or other email communications, —branded promotional items (if featuring any other funders’ or sponsor logos).

–  –  –

If you’re creating any ads to promote the album, the FACTOR

logo and acknowledgment text must appear on:

—all print, television, or online ads, —radio spots (verbal acknowledgment).

For album release events, the FACTOR logo and

acknowledgment text must appear on the following:

—posters, flyers, handbills, e-vites, newsletters, or other email communications promoting the event, —signage within the venue, —projections or video content within the venue (if featuring any other funders’ logos), —promotional items (if featuring any other funders’ logos).

The artist or host must also verbally acknowledge FACTOR, Canada’s private radio broadcasters, and the Government of Canada.

If you’re creating a FACTOR-funded video in support of the sound recording, the FACTOR logo and acknowledgment text

must appear on:

—end credits, —title screens (if featuring any other funders’ logos), —exterior commercial packaging (if made available for physical sale), —artwork for digital downloads, —any website or social media profile in support of the video, —press releases, EPKs, or one-sheets, —promotional posters, flyers, newsletters, or email communications.

Comprehensive Music Company

This program is funded by FACTOR with the support of the Government of Canada and Canada’s private radio broadcasters. The combined logos with acknowledgment text must appear on all materials funded through this program, including on the website of the funded company.



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