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Appendix Appendix Appendix A.1. Interview guidelines with key informants

Introduction of the interview:

- Presentation of the interviewer:

o Presentation Policy Research Centre for Sustainable Agriculture o Background o Why this research?

- Sketch objectives to the interviewee o Part 1: Presentation of the expert: (why are you considered an expert?) o Part 2: Exploration of the context in the ornamental horticulture industry, past, present and future.

o Part 3: Exploration of capability requirements for proactive environmental strategies in the ornamental horticulture industry in Flanders.

–  –  –

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